Digital Marketer

Over the course of this training program, we'll teach you a variety of skills, including

how to:

• Research and watch market trends
• Implement a digital marketing strategy
• Improve web analytics and design
• Use marketing tools for SEO improvements
• Collect leads via a website, using landing pages and email automation

Learn to use the most in-demand tools in digital marketing: HubSpot and Google Ads.

In addition to these technical skills, you’ll learn "soft" skills, which will help you grow in 

your career.

The program anticipates approximately two to five completions annually.

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The goal of the program is to provide students the opportunity to pursue a career as a digital marketer as well as prepare for related employment opportunities. Students will also receive an apprenticeship certification with the United States Department of Labor (DOL) and the California Division of Apprenticeship Standards (DAS).

Throughout the duration of the program, students will learn the following:

• Determine the most effective social media channels for a brand.
• Create a paid online advertising campaign.
• Report on the effectiveness of a campaign and goal conversions.
• Develop an editorial calendar.
• Create an emailing strategy.
• Write copy in the brand's tone of voice.