Small and large organizations develop an authentic social media presence by building connection and community with their existing and potential customers. In this program, students will learn how to build a strong brand presence and use social media platforms to connect with their target market and grow followers and engagement. Topics related to building a following, targeting content, managing accounts, and measuring social media analytics are also covered. Whether you want to leverage your personal social media experience or are new to social media, this program will teach you how to create innovative social media marketing campaigns that get results.
Year 1 | Year 1 | Year 2 | Year 2 | ||
---|---|---|---|---|---|
| | ||||
CB01: Course Department Number | CB02: Course Title | Annual # Sections | Annual Enrollment Total | Annual # Sections | Annual Enrollment Total |
COMM 351 | Mass Media and Society | 7 | 111 | 6 | 85 |
ENGWR 384 | Mass Media and Society | 7 | 50 | 6 | 44 |
JOUR 310 | Mass Media and Society | 7 | 85 | 6 | 66 |
DDSN 370 | Visual Content For Social Media | 2 | 34 | 2 | 48 |
MKT 300 | Principles of Marketing | 2 | 76 | 2 | 69 |
MKT 330 | Internet Marketing | 1 | 35 | 1 | 29 |
MKT 334 | Social Media Marketing Strategies | New course | 30 | 2 | 60 |
Upon completion of this program, the student will be able to:
Required Program | ||||
---|---|---|---|---|
COMM | 351 | Mass Media and Society (3) | 3 | |
or ENGWR | 384 | Mass Media and Society (3) | ||
or JOUR | 310 | Mass Media and Society (3) | ||
DDSN | 370 | Visual Content For Social Media | 3 | |
MKT | 300 | Principles of Marketing | 3 | |
MKT | 330 | Internet Marketing | 3 | |
MKT | 334 | Social Media Marketing Strategies | 3 | |
Total Units: | 15 |
Requirements | Designator & Number | Course Title - | Units | Sequence |
---|---|---|---|---|
Required Core (3 units) | COMM 351 Or ENGWR 384 Or JOUR 310 | Mass Media and Society Or Mass Media and Society Or Mass Media and Society | 3 | Year 1, Fall |
Required Core (3 units) | DDSN 370 | Visual Content for Social Media | 3 | Year 1, Fall |
Required Core (3 units) | MKT 300 | Principles of Marketing | 3 | Year 1, Fall |
Required Core (3 units) | MKT 330 | Internet Marketing | 3 | Year 1, Spring |
Required Core (3 units) | MKT 334 | Social Media Marketing Strategies | 3 | Year 1, Spring |
Shari Dempsey · 12/13/22
Program approved as recommended by the Voting Members on the December 2, 2022.
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