Catalog Description
This certificate will prepare and empower students for a variety of positions in the tourism marketing industry. The program will ultimately provide a pathway to marketing-based careers both digitally and physically in providing value to customers within this commercial sector. The skills required for career entry and advancement within the global tourism marketplace will be covered throughout core and elective curriculum.
Enrollment Limitation: 35
Lecture/Discussion/Group
While the instructor does lecture, much of the class time focuses on discussion, guided group learning, and/or formal/informal student presentations. Multiple assignment types may be incorporated. Evaluation through multiple formats, which may include objective exams, skills demonstrations, and portfolio. Writing assignments are assessed mostly for critical thinking, concepts, and structure.
Program Goals and Objectives
The goals of the program are designed to provide students with an understanding of the field of tourism marketing in the new digital age. The mission of the Tourism Certificate Program will be to enable students to understand and implement both conceptual and practical business concepts and skills of planning, analyzing, and decision-making in tourism marketing. This program provides in-depth information on how to access research and how to apply critical and creative thinking in decision-making. Students learn to integrate different techniques that are relevant in both online and physical customer business transactions.
This proposal focuses on tourism and marketing industries, which are priority sectors within the Central Coast region. Furthermore, this proposal targets trending jobs that have been identified by our LMI report. This certificate responds to the needs of students seeking an entry level job or career advancement within their current career path in local tourism industries.
The specialization responds directly to the needs of the tourism and marketing industries. The certificate is appropriate for career fields in a number of areas, including a range of digital marketing and service-oriented jobs for organizations (airlines, booking websites, tours, restaurants, hotels, wine tasting, government or private industry destinations, and entrepreneurial stand-alone sights.
SLOs
Program Requirements and Sequencing
Complete the following 18 semester units with a āCā or better in each course.
Requirements | Dept Name / # | Course Name | Units | CSU - GE | IGETC | Sequence |
---|---|---|---|---|---|---|
Required Core | Mkt 221 | Tourism and Hospitality Marketing | 3 | Any | ||
Required Core | Mkt 223 | Digital Destination Marketing | 3 | Any | ||
Required Core | Mkt 225 | Strategic Positioning in Global Tourism | 3 | Any | ||
Required Core | Fin 221 | Finance for Marketing Budgets | 3 | Any | ||
Required Core | Mkt 205 | Consumer Selling Strategies | 3 | CSU | Any | |
Required Core | Mkt 203 | Marketing Communications | 3 | CSU | Any |
There is no required sequence within which courses must be completed.
Other Graduation Requirements:
Maintain a cumulative GPA of 2.0 or better in all units attempted at SBCC.
Residency Requirements: Candidates for a Certificate of Achievement are also expected to complete at least 20% of the department (major) requirements in residence at SBCC.
Pass/no pass grading is permitted.
Enrollment and Completer Projections
Enrollment and completer projections for this program are based on historic enrollment data for current Skills Competency Awards.
Year One:
In year one, the department anticipates to offer one section per class
25 students per class
Completer projections: Out of the initial cohort of 25 students, completer projections for year one are estimated to be 10-15 students
Year Two:
In year two, the department anticipates to offer one section per class
25 students per class
Completer projections: It is estimated that in year two 15-20 students will complete the program.
Year Three:
In year three, the department anticipates to offer one section per class
25 students per class
Completer projections: It is estimated that in year three approximately 25 students will complete the program.
The goals of the program are designed to provide students with an understanding of the field of tourism marketing in the new digital age. The mission of the Tourism Certificate Program will be to enable students to understand and implement both conceptual and practical business concepts and skills of planning, analyzing, and decision-making in tourism marketing. This program provides in-depth information on how to access research and how to apply critical and creative thinking in decision-making. Students learn to integrate different techniques that are relevant in both online and physical customer business transactions.
This proposal focuses on tourism and marketing industries, which are priority sectors within the Central Coast region. Furthermore, this proposal targets trending jobs that have been identified by our LMI report. This certificate responds to the needs of students seeking an entry level job or career advancement within their current career path in local tourism industries.
The specialization responds directly to the needs of the tourism and marketing industries. The certificate is appropriate for career fields in a number of areas, including a range of digital marketing and service-oriented jobs for organizations (airlines, booking websites, tours, restaurants, hotels, wine tasting, government or private industry destinations, and entrepreneurial stand-alone sights.
The proposed program is a terminal certificate.
Course | Title | Units | Year/Semester (Y1 or S1) |
---|---|---|---|
Marketing 221 | Tourism and Hospitality Marketing | 3 | Y1 or S1 |
Marketing 223 | Digital Destination Marketing | 3 | Y1 or S1 |
Marketing 225 | Strategic Positioning in Global Tourism | 3 | Y1 or S1 |
Marketing 203 | Marketing Communications | 3 | Y1 or S1 |
Marketing 205 | Consumer Selling Strategies | 3 | Y1 or S1 |
Complete 18 semester units with a āCā or better in each course.
There is no required sequence within which courses must be completed.
Other Graduation Requirements:
Maintain a cumulative GPA of 2.0 or better in all units attempted at SBCC.
Residency Requirements: Candidates for a Certificate of Achievement are also expected to complete at least 20% of the department (major) requirements in residence at SBCC.
Pass/no pass grading is permitted.
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