The Associate of Science Degree in Small Business Management is designed for individuals planning to start, operate, or work in a small business. Students develop a strong foundation for business success with a focus on management processes in planning, organizing, directing, and controlling a business across diverse settings. The program includes essential skills in key areas of entrepreneurial interest as well as offers students hands-on experience managing a business. The program emphasis is placed on starting and managing a business focusing on day-to-day decision making in key areas, such as management, marketing, finance, and communication. Students who successfully complete the award are prepared to start and/or manage a business as well as prepare students currently working in a business for advancement into management positions.
Award Notes
The Business Department recommends that students planning to transfer completes BUSE 119 instead of BUSE 092.
Annual Sections (SECT) # and Annual Enrollment (ENROLL) Total
| 2020-2021* | 2020-2021* | 2021-2022* | 2021-2022* | ||
|---|---|---|---|---|---|
| Course Department Number | Course Title | SECT | ENROLL | SECT | ENROLL |
| ACCT 128A | Recordkeeping | 1 | 65 | 1 | 33 |
| ACCT 128B | Payroll | 1 | 51 | 1 | 34 |
| BUSE 102 | Introduction to Customer Service | 1 | 27 | 1 | 40 |
| BUSE 119 | Business Communications | 6 | 230 | 7 | 192 |
| BUSE 150 | Human Relations in Business | 3 | 104 | 3 | 79 |
| BUSE 155 | Small Business Management | 2 | 67 | 2 | 61 |
| BUSE 157 | Developing a Plan for the Small Business | 1 | 42 | 0 | 0 |
| BUSE 201 | Business Organization and Management | 2 | 75 | 2 | 63 |
| BUSE 270 | Business Internship / Work Experience | 0 | 0 | 0 | 0 |
| BUSE 92 | Introduction to Business Communication | 4 | 116 | 4 | 132 |
| MARK 100 | Principles of Marketing | 5 | 194 | 4 | 112 |
| MARK 105 | Professional Selling | 1 | 29 | 0 | 0 |
| MARK 130 | Advertising Principles | 0 | 0 | 0 | 0 |
Source: https://www.sdcity.edu/about/institutional-effectiveness/research/enrollment-dashboard.aspx
The Business Studies Department at San Diego City College offers a wide variety of programs for both transfer and career-focused students. Programs are designed to provide students with the education they need to launch their own business or join an established business in an entry-level position. Completion of these programs equip students with strategies, plans, procedures, and policies that guide a business and prepares students to work in a variety of positions in retail, corporate establishments, small businesses, human resources, and other business settings.
Program Learning Outcomes
Students who complete the program will be able to:
Apply effective and ethical communication skills across various business situations, considering the legal implications of decisions impacting business organizations.
Analyze business scenarios to create and implement plans of action.
Describe the laws that govern business in America and the principles underlying fundamental legal concepts.
Most careers related to the field of business studies require education beyond the associate degree and some may require a graduate degree. However, earning a certificate or an associate degree in business studies can boost employability in many fields offering jobs such as: marketing assistant, recruiter, bank teller, staff accountant, sales associate or representative, customer service representative, product demonstrator, fundraiser, data entry associate, human resources specialist.
This program modification was not recommended by Regional Consortium on December 9, 2022. It was recommended that the title did not change to remove either “small” or “entrepreneurship” as the program goal speaks to developing and managing a small business. San Diego City College returned to modify the program title to a title that best fits the goals and missions of the award. The proposal is being returned with the program title: Small Business Management. The proposed title fits with the assigned TOP Code 0506.40. The program proposal Originating Professor, Department Chair, Department Dean, College Occupational Dean, College Curriculum Chair, and College Vice President of Instruction has reviewed the proposed title change and signed for this program modification to be resubmitted for Regional Consortium review and recommendation.
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The program modifications made to the Small Business Management Associate of Science degree (previously titled Small Business Management Entrepreneur) does not change the total number of awards being offered in the region. Program modifications will not contribute to an overproduction to the supply in the labor market demand as it will continue to yield the same number of graduates or completers as in previous years.
This program modification updates the program course requirements that reflects industry needs in business and management as well as update the program title.
The Associate of Science degree in Small Business Management (previously titled Small Business Management Entrepreneur) is well-established and has been serving the region and local community since its Regional Consortium recommendation on May 25, 2018 and State Chancellor’s Office approval since January 1, 1970 under the original title Small Business Management.
COURSES REQUIRED FOR THE MAJOR:
| Course | Title | Units | Year/Semester* (Y1 or S1) | |
|---|---|---|---|---|
| ACCT 128A | Recordkeeping | 1.5 | Y1, S1 | |
| ACCT 128B | Payroll | 1.5 | Y1, S1 | |
| BUSE 92 | Introduction to Business Communication | 3 | Y1, S1 | |
| or | BUSE 119 | Business Communications | 3 | Y1, S1 |
| BUSE 155 | Small Business Management | 3 | Y2, S1 | |
| BUSE 270 | Business Internship / Work Experience | 1 | Y2, S2 |
COMPLETE NINE (9) UNITS FROM THE FOLLOWING:
| Course | Title | Units | Year/Semester* (Y1 or S1) | |
|---|---|---|---|---|
| BUSE 102 | Introduction to Customer Service | 3 | Y1, S2 | |
| BUSE 150 | Human Relations in Business | 3 | Y1, S2 | |
| BUSE 157 | Developing a Plan for the Small Business | 3 | Y2, S1 | |
| BUSE 201 | Business Organization and Management | 3 | Y2, S1 | |
| MARK 100 | Principles of Marketing | 3 | Y2, S1 | |
| MARK 105 | Professional Selling | 3 | Y2, S2 | |
| MARK 130 | Advertising Principles | 3 | Y2, S2 |
Jesse Lopez · 01/12/23
Miramar College supports this program modification.
Tina Recalde · 01/12/23
San Diego Mesa supports this program modification.
Dr. Javier Ayala · 01/11/23
GC supports mod.
George Dowden · 01/11/23
Cuyamaca supports this modification.
Cassandra Storey · 01/10/23
SDCCE supports program mod
Efrain Silva · 01/10/23
IVC supports the modification.
Jennifer Lewis · 01/09/23
Southwestern College supports this program modification.
Dr. Al Taccone · 01/06/23
MiraCosta College supports given the request is for a modification. Very few MiraCosta students pursue or earn certificates or degrees in small business management. Most take our business quick start program or the few small business/entrepreneurship classes necessary go gain skills related to small business development and management. Many students and community members defer to our small business development centers and veterans business outreach center for all related to their entrepreneurship goals.
John Edwards · 01/04/23
San Diego City College submitted the appropriate LMI from the COE. The COE does not recommend developing a *new* program for these occupations because 1) there is an estimated oversupply in the region and 2) a large number of institutions train for these occupations. Colleges should also note that employers typically require a bachelor’s degree as the minimum educational requirement for these occupations. However, because the program is a modification and includes an entrepreneurial component, the COE defers to the region.
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